It's been six days since my horrendous migraine and I'm still feeling unwell. I had an emergency doctors appointment yesterday and he's signed me off work until the 29th. I hate feeling unwell and I hate being off work, but sometimes we get little choice in the matter. My only consolation in all of this is that blogging can be done sitting down and without expending too much energy.
So on to my Question of the Week post.
When I checked Brenda Drake's blog this morning, and found my What Katy Did At School cover redesign has been chosen as a semi-finalist, it got me thinking again about how important to sales it can be to get the right book cover.
When I choose a book the cover plays only a small part in helping me to decide whether to buy it. Usually, I go to the science fiction, fantasy, or horror section, and unless I've already read a book by an author, it's the back cover blurb that helps me decide. If it excites, teases, or grabs my attention, I'll read the first few lines of the first page. If that does the same thing as the blurb, I'll buy the book. Even if I hate the cover, I'll still buy the book. The only time a cover plays a part in the process is when they sometimes have books facing cover forward, and a startlingly or unique cover draws me in.
I'm not sure if I am in the minority, average, or majority when choosing my books this way, but I have seen instances where the cover has influenced sales. For example, Talli Roland's Hating Game was doing good sales when it first came out but the publisher was concerned it wasn't reaching it's target market. They took the decision to change the cover and the sales immediately increased. She sold four times as many on the first day the new cover was used. So potential readers where judging the book by it's cover.
How about you? Do you judge a book by it's cover? How important a part does the cover play when you choose a book?
If you've published a book or are about to, are you satisfied the cover appeals to your target market? Would you consider changing it if sales weren't as strong as you hoped? Have you changed it? What was the outcome of that change?