Monday, 20 May 2013

Kindle News and Cover Reveal/Launch Day Help Request

Last week I did my first free promotion on Kindle Select. At the beginning of the week I was hoping for a couple of hundred downloads a day, which would mean around 1000 by the end of the week. I had no idea whether I would achieve this figure. I needn't have worried. By the end of the week, Passing Time was downloaded 851 times. Not quite the 1000 I hoped for (I'll explain more about that in a minute), but still a great figure. If only 5% of those readers leave me a review, that's potentially 42 reviews. As I'm sure most writers will agree, reviews are like lifeblood when it comes to book sales.

Now back to the 851 downloads. During the five free days I promoted Passing Time in the following ways:

On my blog.
Other bloggers (thank you to everyone who helped!).
Books sites promoting free Kindle reads.
Twitter.
Facebook posts and photo teasers.

Apart from my fellow writers who helped blog, tweet, and FB, I think one of the most important tools was my Passing Time Facebook page. I paid £7.00 to promote a post announcing my book was free on Kindle between May 13th to 17th. As some of you may know that £7.00 is slowly depleted as the amount of people who view the post increases. And it's not just people who have liked my FB page who see it, their friends do as well. The reason I believe the promoted post played such a key part was because I was averaging 220 downloads a day until my £7.00 was used up by the Thursday morning. That figure dropped to around 100 for the Thursday and Friday. Coincidence?

Of course I could have paid for an actual advert, which might have brought in countless downloads. But I could not justify the expense for a freebie promotion. What about you? Have you offered a book or story for free? How did you promote it? What worked and what didn't?



While I'm on the topic of Kindle and freebie promotions, Mark Knight's Blood Family: Quest for the Vampire Key is FREE this week. Grab your copy of his riveting vampire read between May 20th to 24th.

Amazon
Amazon.co.uk









Taking Time Cover Reveal and Launch Day

My science fiction short story collection, Taking Time, will be published July 15th.  I will be working on final edits during June, and the cover is currently being re-designed after I had a major rethink and changed some of the stories. I'm really excited and can't wait to share it with you.

As before, I am asking for help for the cover reveal and launch day. However, I have made the decision not to do a blog tour this time. A tour takes a considerable amount of time and effort, and I'm also working on a science fiction serial that starts in September. I want to conscentrate my full efforts on it as soon as possible. So, I only need help with the following:

June 17th Cover Reveal
July 15th Launch Day

If you can't do the exact date, posting any time afterwards would be just as helpful.

If you can help, please leave a comment below or email me at the usual address. As always, if there is anything I can help you with don't be afraid to ask. Don't forget to call back this Wednesday, when science fiction and alternate history writer, Sharon Bayliss, will be this week's Speculative Fiction Writer. Until then, happy writing.

34 comments:

  1. Ellie, be happy to do a reveal and a launch day promotion for you!
    I've never given anything away for free. You still had a lot of downloads though, which is cool.
    Definitely be back for Sharon!

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    1. Thanks, Alex. I've emailed you today.

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  2. I'm squirrelly about exact dates but I will definitely add your book to my featured authors/books blog page and tweet out the info at release time :-)

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    1. Thanks, Li. I'm sending you an email today.

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  3. Happy to help in anyway I can, Ellie.

    That was interesting what you noted about promoting your FB page. I've not really given it much thought, because I don't tend to view anything that is promoted on my page.

    A word of caution for the free downloads. I did this last year and would never do it again. 3000 freebies resulted in very little. My understanding is that the majority of people who get free books get so many they rarely read them.

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    1. I think you could be right, Donna. It's been nearly a month and I've only received a handful of reviews. It's a steep learning curve!

      I'm emailing you the information about my cover reveal. Thank you for offering to help.

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  4. That seems like a good number of downloads to me. Happy to post on my blog if you like.

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    1. Thanks, Suzanne. I'm emailing you the details today.

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  5. Oh wow -lots of downloads!!! I am full of admiration for your amazing promotional work! All the best, Ellie!! Take care
    x

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  6. Definitely interested. I'll talk to the other moderators of Unicorn Bell and get back with you.

    Going to amazon right now :)

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    1. Thanks, Huntress. I'm emailing you the details today.

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  7. Hi Ellie - as you know I downloaded it .. and will read it a.s.a.p. ... then I hope to buy the book in July ..

    Congratulations on getting so organised re marketing .. check out my post tomorrow there's a British link in there - that may be a good contact and thought ...

    Cheers and have a great week ... Hilary

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  8. Happy to help with the reveal and launch. And very interesting about the FB promo - I've never done anything like that but I can see the sense in it.

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    1. You are a star. Sending you the details today.

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  9. I'm glad your happy with your investment. I've heard conflicting stats on the benefits of freebies, but the thing I find the most compelling is getting you higher on the Amazon lists. As author Brandon Sanderson said once, "the hardest thing for an author to overcome is obscurity."

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  10. I'll help spread the word for your cover reveal and launch!! Just downloaded Mark's Blood Family too:)

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    1. Thanks, Samantha. I will email you the details today.

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  11. I appreciate you sharing your learning curve with us. Lots of advice out there but this whole frontier is so new, I think we all learn as we go and reap from people who go before us.

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    1. One of the best things about being a writer is how supportive fellows writers are. I hope in my own small way I can give something back.

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  12. I will help with the cover reveal.

    I keep reading that the window of opportunity for free books is shrinking because so many authors are doing it. I wonder if that didn't influence your total downloads?

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    1. It's quite possible it did, though I'm happy with the number of downloads I had.

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  13. I'd be happy to help out with both!

    I've had mixed success with giving away books. Part of it was due to Amazon's algorithm changes from March 2012 to May 2012. Part of it was not promoting as much. But I figure if anyone who downloads it for free reads it, enjoys it, and then wants to buy more, then it's worth it. :)

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    1. Your last comment is all that matters, I think. Yes. I'd love thousands of sales but I'll continue to write whether that happens or not.

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  14. I've promoted my free books the same way you have, except I haven't paid for any ads yet. I've also submitted my books to review sites, but I've only gotten on a few.

    I will happily help out with your cover reveal and tour. I'll be touring the same week in July as you, but I can still have a post for you.

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    1. Thanks, Christine. I'll be following your tour!

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  15. Count on me to tweet the living heck out of whatever you need promoted -- and I'll "like" and share the heck out of it on FB, too. I haven't done a blog tour or paid for ads (yet), so I'm watching your progress with great interest. 850 downloads is a fantastic amount for any title with less than 10 reviews.

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    1. Thanks, Milo. I'm really happy with the downloads I had. Now if I can turn some of that into more sales!

      Thanks for offering to help with Taking Time. I'll email you the information today.

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  16. Thank you, Ellie, for sharing so much interesting information. I'd wondered how that moneyed promotion with free downloads went and am impressed. Think I'll give it a try this coming Sept. when "Bayou Princess" comes out.

    I'd really, really love to help you with a cover reveal, but we're going to be in Italy then. But I will buy your book on my Kindle!

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  17. Ellie, count me in to give you a plug on cover reveal and launch day. I'd love a shout out for my paranormal YA book, to be released May 30. Email me!

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